Virtual World Philosophy: The Uncanny Valley
So lately I have been having fun with Windlight, and focusing on how real Second Life is looking lately, but have not bothered to ask, “Is this a good thing?”
Above is a montage of screenshots from some of the most popular online communities on the web. World of Warcraft = 10 million subscribers, IMVU = 20 million accounts, HabboHotel = 90 Million accounts, 8 million monthly active users, WeeWorld = 21 million accounts, Runescape = 5 million monthly active users, Club Penguin = 17 Million Accounts, 4 million monthly active users (sources GigaOM, KZero).
What do they all have in common? None are designed to look “real”. They all purposely have a cartoon look to them. According to a recent NWN blog, this is a significant fact:
There’s little evidence of mass demand for an intensely immersive 3D virtual world; instead, indications suggest the market shrinks in inverse proportion to increasing immersiveness.
There’s several worthwhile observations you can make. First, none of them feature next gen, top-of-the-line 3D graphics. (WoW is 3D, but developed with graphics that run fairly well on older computers; also, the visuals are not realistic.) Besides Warcraft, however, none of these top MMOs are 3D at all; rather, they’re 2.5D. And while one hopes that 2.5D-based MMOs will whet the market’s interest in a more immersive, graphically rich virtual world, the exact opposite seems to be the case. (The still-popular Habbo Hotel was launched in 2000, and the cartoonish graphics are basically the same.)
Only after you drop down several million users do you start to see MMOs and virtual worlds incorporating next gen graphics that require high-end 3D cards for optimal viewing– Lord of the Rings Online at about one million subscribers, Age of Conan at about 750,000 subscribers… and Second Life at some 550,000 monthly active users.
Why is this happening? Here we enter the realm of speculation, but it seems that most people experience sensory overload with too much immersion; instead of being drawn into the intensity of the simulation, they’re repelled by it.
Before going into some of my objections to this idea, let me point out some other evidence to support it. Take for example the world of 3D animated films which I have written about. The most realistic looking 3D animated films have been Final Fantasy: The Spirits Within, The Polar Express, Advent Children, and Beowulf. Not one of these have managed any real success at the box office, at least compared to the more cartoonish fare such as The Incredibles, the Shrek films, or Ratatouille. The more realistic films have an unfortunate creepiness to them that makes them seem weird and turns people off.
There is a theory in robotics about this effect called “The Uncanny Valley“. From Wikipedia:
The uncanny valley is a hypothesis that when robots and other facsimiles of humans look and act almost, but not entirely, like actual humans, it causes a response of revulsion among human observers. The “valley” in question is a dip in a proposed graph of the positivity of human reaction as a function of a robot’s lifelikeness.
Mori’s hypothesis states that as a robot is made more humanlike in its appearance and motion, the emotional response from a human being to the robot will become increasingly positive and empathic, until a point is reached beyond which the response quickly becomes that of strong repulsion. However, as the appearance and motion continue to become less distinguishable from a human being, the emotional response becomes positive once more and approaches human-to-human empathy levels.
This area of repulsive response aroused by a robot with appearance and motion between a “barely-human” and “fully human” entity is called the uncanny valley. The name captures the idea that a robot which is “almost human” will seem overly “strange” to a human being and thus will fail to evoke the empathetic response required for productive human-robot interaction.
One then has to wonder if it is possible for there to be a natural detraction to video games whose graphics are too real looking, and is this why Second Life may never reach Habbo Hotel like numbers?
I believe it is possible for games to become too real, but I am definitely not convinced Second Life comes close to that mark. I am also not convinced it is the reason it is less popular than the above named games.
Maybe some Playstation 3 games are getting too real looking. Maybe that is why the Wii is more popular? No, lets face it the real reason Wii is more popular is the innovative controllers.
World of Warcraft is cartoonish compared to more realistic Guild Wars, but it is more popular due to better marketing, the Blizzard name, and WoW has more immersive gameplay. There is more cartoonish compared to Second Life, and yet Second Life is the bigger of the two, for similar reasons.
The most popular online games are not popular because they are less realistic, they are popular because they have been around longer, or are marketed to kids (a huge market for the 2D worlds), or they are free or very inexpensive to play.
Take a look at the best selling stuff in There, IMVU, and SL: the more realistic stuff consistently sells better, because it looks better. QED
The ultimate point is this: Realism is not an important goal in a sucessful virtual world, or any computer game for that matter. Players appreciate realism up to a point, but if the realism comes at the expense of some players with older or less powerful computers, its not worth it.