Whatever Happened To The Internet Dream? (Part 3)
In part 1, I complained how the internet has ruined culture, and in part 2 how it is ruining politics and religion. Today I delve into an area that is a little more personal: movies and TV.
1999: The Year That Didn’t Change Movies
1999, is a year I consider the year movies peaked in my lifetime. The list of great movies that came out in 1999 is amazingly long. There was Fight Club, The Matrix, Office Space, Three Kings, Being John Malkovitch, Mumford, Galaxy Quest, Go, Run Lola Run, The Sixth Sense, Eyes Wide Shut, Dogma, The Iron Giant, Toy Story 2, South Park, edTV, Notting Hill, American Pie, Boys Don’t Cry, Cruel Intentions, The Limey, Forces of Nature, Mansfield Park, October Sky, Pushing Tin, Stir of Echoes, Entrapment, eXistenZ, The Thirteenth Floor, Magnolia, and The Blair Witch Project. Not all are great films, but they were at least creative and inventive. I haven’t even mentioned the biggest movie Star Wars The Phantom Menace, or the film that swept all the awards that year American Beauty. Entertainment Weekly even touted 1999 as the year that changed movies forever!
You can stop waiting for the future of movies. It’s already here. Someday, 1999 will be etched on a microchip as the first real year of 21st-century filmmaking. The year when all the old, boring rules about cinema started to crumble. The year when a new generation of directors—weaned on cyberspace and Cops, Pac-Man and Public Enemy—snatched the flickering torch from the aging rebels of the 1970s. The year when the whole concept of ”making a movie” got turned on its head.
Except that it didn’t. Instead it was apparently the year that studios dropped the ball and let the creative people take over, and today the studios have a new stranglehold on film making. Most movies I see today are good in concept, formulaic in delivery. The other thing that happened in 1999 is that the Internet started taking over entertainment and it forced a change on how Hollywood does everything.
It was around 1999 when movies went from making a small fraction of their over all box office on the opening weekend to eventually making more than half. It is easy to see that the internet is to blame. It used to be a few people would go to a movie on opening weekend and then tell their friends, family, and co-workers about the movie they saw. If the movie was good, often the second weekend would be better than the first weekend.
The internet changed the rules. Now a few people go see a movie on friday night, then post online their opinion so all their friends, family and co-workers see it by the next morning. This helps Saturday’s box office take, instead of next weekend. Buzz spreads shockingly fast now, and the marketing opportunities disappear after that first weekend.
This changed the priority of movie studios completely. Throughout the decade of the 2000’s, the priority of movie studios in making movies is not whether a movie will be good or not, but whether a movie is marketable enough to generate enough buzz to get the big opening weekend. Notice my list of films from 1999, the list has one sequel and one prequel, and one based off a TV show (there were others in 1999, but they are not worth mentioning). The rest are fresh new titles, some of which spawned sequels of their own. Today it is all sequels, remakes, ties to popular TV, comics, and books, all of which are much easier to market. There are still good movies every year, but there are fewer in number than there used to be.
Meanwhile, I believe TV has actually gotten better since the internet got big, at least from a certain perspective. While priorities changed in the movies from “good” to “bankable”, TV has gone from “bankable” to “buzz worthy”.
The goal of TV in the internet age is to make TV that will stir a lot of discussion online. Lots of discussion means lots of people tuning in each week. The result are three trends in TV: 1. Every drama is a soap opera. Regardless of the type of show it is, there is always dramatic interplay between the regulars. Think back to the ’80s: TV dramas that weren’t night time soaps, was there a lot of sleeping around?, or dramatic tension between the characters? If there was, it was over by the end of the episode. Today most shows have large ensemble casts, and while there are weekly plots, there are scenes between characters that make up larger arcs, over the season or even series. 2. Every sitcom pushes the limits of outrageous behavior. The only successful comedies are “water cooler” worthy shows as the old standard, today it is blog worthy or tweetable. Who had the most hits on Get Glue? 3. The ultimate in buzz worthy shows are of course the elimination style reality shows, which is why there are so damn many of them. Advertisers love them, because people actually watch them live, which means networks love them. If reality shows generated syndication deals and DVD sales, there would be nothing on TV but reality shows. Luckily, syndication and DVD sales matter, which is why they still make dramas and sitcoms.
Personally, I don’t watch reality TV, and very few sitcoms (outrageousness is not my kind of humor), but dramas suck me in all the time. I usually have between 8 to 10 going every year, and there are lots of good ones. The TV Drama has been experiencing a “Golden Age” thanks to the internet.
I can probably pin point the first show that lived off the internet: Babylon 5. Sure there were genre shows (X-Files) and space dramas (Star Trek) that preceded it, but the risky genius J. Michael Strazinsky actually had a planned out 5 year cycle for the show ahead of time. This made the show buzz worthy as the audience saw plots develop over many episodes, incidences in season 1 pay off in season 4. No one in the history of TV had ever plotted out a whole series in advance before. These days it happens all the time. But the other history making advance that “JMS” did was to regularly get online and discuss the show with fans. Fans appreciated it, and it increased the shows loyalty even more.
While Babylon 5 was never a huge success, it had a loyal fan base, and TV producers took notice. Almost every “genre” show today, from Once Upon A Time to Game of Thrones follows a similar formula of long story arcs, and developing loyalty online. Fringe probably lasted two more seasons than it should have thanks to a loyal online fan base. Even though it means a lot more work, TV writers are loving the myriad of story telling opportunities they have. It shows in better written TV over all.
The danger is that if TV imitates what was success too much, it gets formulaic. I believe that is already true of reality shows and sitcoms, which is why I don’t bother. It is also true of certain TV tropes like the “procedural” or the “legal drama” or the “medical drama”. In these types of shows, I generally watch for the character interplay of the cast. The episode plot or mystery rarely matters. Luckily every season there are shows that do not follow these tropes, and those are the ones I usually enjoy the most.
If TV is getting better, how come the ratings keep falling?
How bad are TV ratings today? Lets go back to 1999 again. The top scripted TV show that year was ER with an average 18.6 rating. In 2012, the top scripted show was Modern Family with an average 5.8 rating. Had Modern Family been released in 1999 with the same rating, it would have been ranked 82nd, and probably cancelled.
The internet provides a smorgasbord of viewing options to choose from. Families don’t sit down in front of the big screen and watch the big 4 networks anymore. Today the average viewer has 300 channels to choose from, plus Netflix, Hulu, and YouTube.
And that is if they watch TV. Video games, or just web surfing in general eats a big chunk of the TV audience away as well. How long will the erosion of ratings go on before TV networks no longer consider scripted shows to be cost effective? The death of TV will be when TV stops producing dramas and comedies all together. I doubt that will happen very soon, but the trend is pointing that way.
TV will never disappear, just as radio still continues to exist. However radio, especially the AM dial, exists as nothing but talk shows: news talk, sports talk, political talk, religious talk, paid advertisers talking about their products — every station, all the time. I see all of this on TV these days, especially during the daytime hours. Scripted TV is becoming the exception to the rule. TV is turning into AM radio with video.
Next Part 4: Internet and Society